Dentsu Aegis Network takes a market-leading position in data analysis in Sweden with acquisition of Outfox

Mattias Behrer

Mattias Behrer

June 1, 2017 - Dentsu Aegis Network today announces the acquisition of Outfox, a digital analytics and conversion company in Sweden. Outfox will be integrated into iProspect making Dentsu Aegis Network the market leader in the digital analysis and conversion optimisation space in Sweden.

Outfox is a leading sales and service partner for Google Analytics 360 Suite and a certified partner to Optimizely. The management team, Lars Johansson and Christoffer Luthman founded the company in 2010 and have many major brands at the forefront of the digital economy on their client list. The company is based in Stockholm.  

Mattias Behrer [pictured], CEO, Dentsu Aegis Network Sweden commented: ”Outfox’s specialist capabilities will further strengthen our service offering in data and analytics to help our clients navigate and win in the digital economy. They are the only company in Sweden strategically focussed on conversion optimisation based on digital analysis, and their expertise and passion will help us innovate the way our clients brands are built.” More...