Eyeota Integrates Pacific Data Partners Segments to Offer Distinct B2B Data

Kevin Tan

Kevin Tan

01/23/17 - Bennie Sham, PR and communications manager at Eyeota, writes: Eyeota and Pacific Data Partners have partnered to deliver premium B2B audiences that will enable marketers to implement highly effective sales and marketing campaigns.

With the addition of Pacific Data Partners, marketers can now access a more comprehensive B2B audience solution through the Eyeota Data Marketplace for their data-driven and programmatic advertising needs. Pacific Data Partners is the largest B2B-focused data marketplace with more than 700 distinct data sets that contain more than 50 billion records, with some data going as far back as 40 years.

Kevin Tan [pictured], CEO and Managing Director of the Americas at Eyeota, says: “Pacific Data Partners provides unmatched reach and a variety of B2B data assets for activation in marketing, sales and analytics. Our partnership allows us to offer greater levels of audience insights that will drive significant ROI for marketers. ” More...