Eyeota Makes Strategic Executive Moves, Bolsters Leadership in APAC

 Andrew Tu

Andrew Tu

November 23, 2017 - Bennie Sham, Marketing, PR & Communications at Eyeota, writes: Eyeota has added ad tech pioneer Andrew Tu [pictured] as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.

“As we recalibrate our positioning in the market and I focus more on a global strategy, Andrew was the most logical executive to bring on board,” said Trent. “As one of the co-founders of Eyeota and a pioneer in the APAC programmatic world, his regional knowledge, expertise and proven track record is the right fit as we look to accelerate our business in APAC.”

In his new role, Andrew oversees the already successful commercial operations in Japan, Australia, Hong Kong, Taiwan, India and Southeast Asia. He works closely with the global team to identify new opportunities for Eyeota in the region that help accelerate company growth and grow the overall audience targeting ecosystem in region. More...