Flashtalking Partners With Tapad For Attribution Modeling

Pierre Martensson

Pierre Martensson

Dec 12, 2016 - Philip Rosenstein, Newsletter Editor at MediaPost, writes: Ad server Flashtalking, announced on Monday positive results from its partnership with Tapad, a cross-device marketing company. The relationship incorporates Tapad’s Device Graph with Encore by Flashtalking, a fractional attribution modeling platform.

"Tapad's cross-device technology will allow Flashtalking clients to measure the consumer journey in a unified way across devices," stated Pierre Martensson [pictured], general manager of Tapad's data division.

"As Monarch [Airlines] deftly has illustrated, a fully-integrated cross-device strategy can have game-changing effects on understanding the customer journey." More...