Former Xaxis COO Invests in Telco Data Firm Zeotap

Mark Grether

Mark Grether

January 17, 2017. - Kate Kaye of AdvertisingAge writes: A German firm launched with the mission to turn telco data into new digital ad revenue streams just boosted its funding by 12 million euros. Founded in 2014, Zeotap entered the U.S. market recently and under-the-radar has begun fostering partnerships that are intended to bolster relationships already in place with six telcos in India, Europe and North America and other data providers.

Investors in this latest funding round include Here, a German auto-industry-backed map and location data firm, as well as angel investors such as Mark Grether [pictured], former COO of Xaxis and former T-Mobile strategy exec Seth Schuler.

"What I saw was that there is a tremendous opportunity for the telco providers in becoming big rivals to the Googles and Facebooks," said Mr. Grether. "If there is room for someone else, that's definitely the Verizons and the AT&Ts," he added. "They have data on all of what we do online via our mobile devices." More...