Foursquare and Nielsen Collaborate to Map Digital Ads to In-Store Visitation and Sales

Andrew Feigenson

Andrew Feigenson

Dec 13, 2016 - Jeff Glueck, CEO at Foursquare, writes at Foursquare Direct: Today, we’re proud to announce a new strategic collaboration that will connect the power of Foursquare’s foot traffic data to Nielsen, a global performance management company that provides a comprehensive understanding of what consumers watch and buy.

Attribution by Foursquare allows for real-time insights into the behavior of (de-identified) consumers: an in-depth understanding of how much digital ads actually drive customers into stores. We leverage Foursquare’s ability to observe how consumer phones move in and out of over 100 million locations globally, both through check-ins and background location awareness. Attribution is a product we launched earlier in 2016, and scores of marketers are using it every day.

Andrew Feigenson [pictured], Managing Director, Digital at Nielsen, added this perspective: “We’re excited to be working with Foursquare to connect our datasets in a way that illuminates new insights for marketers. Now our digital marketing tools will offer a more complete view of the consumer journey and allow marketers to make better decisions.” More...