GroupM North America Streamlines Operations, Organizes All Resources into Investment and Platform Services

NEW YORK, Nov. 14, 2016 -  GroupM, the media investment group of WPP, today announced a simplified management structure in the U.S. and Canada designed to deliver consistent and cohesive resources to GroupM agencies centered around two fundamental pillars: media investment and platform services. The changes will streamline the organization, ensuring continued product innovation and better unification of services for GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Essence and M/SIX. As part of the simplified structure, Lyle Schwartz [pictured] is promoted to President of Investment, overseeing the entirety of GroupM’s investment resources, marketplace analytics and media implementation. Phil Cowdell [pictured] is appointed President of Platform Services, a new organization that encompasses all of GroupM’s data-centric solutions, including programmatic media, search marketing, social media, digital operations and digital analytics. Schwartz and Cowdell report to Brian Lesser, CEO of GroupM North America. More...