Havas Group Accelerates Relationship Marketing, Data and CRM Business Helia with Appointment of New President

Michael Kaushansky

Michael Kaushansky

July 13, 2017 NEW YORK--(BUSINESS WIRE)--In a move designed to spark bold thinking and an accelerated approach around data utilization, Havas Group has appointed data expert Michael Kaushansky [pictured] as the president of Havas Helia, North America. A 100+ person powerhouse that has worked with some of the world’s most well-known brands including Mike’s Hard Lemonade, Loews and AARP, Havas Helia provides data fueled performance marketing campaigns, CRM strategy and implementation, loyalty program management and marketing technology consulting. Michael is currently the EVP, Chief Data Officer for Havas North America and will retain this role while jumping in to lead and grow the Helia business.

In his new position, Michael has direct oversight and responsibility for the agency’s data, analytics and marketing technology and insights practices. He’ll set the agency’s unique approach to data strategy, measurement and analytics capabilities that are the foundation of Havas’ complete delivery to clients. His hand-selected team of data scientists and data engineers ensures clients receive data analysis and personalized insights that no other agency can provide.

“As we continue to become the agency partner for the modern CMO in North America, data and personalization on the path to purchase is a critical strategy,” said Paul Marobella, chairman and CEO of Havas Creative, U.S. “Data is more important than ever before. By showcasing Helia’s unique ability to track and manage first-party data, we are giving brands the most modern agency available.” More...