Havas Has Big AI Plans Of Its Own

 Jan-Nicolas Vanderveken

Jan-Nicolas Vanderveken

May 24, 2018 - Richard Whitman of Mediapost writes: Lest you think that Publicis Groupe is the be-all and end-all of French agency holding companies innovating in the AI space, Havas Group wants to set you straight.

On the same day that Publicis unveiled its AI-driven Marcel platform, Havas announced it is forming its own AI innovation center that will explore the technology and its applications to the customer experience.

The Havas announcement came at the C2 marketing and tech conference in Montreal, where the new center will be housed within Havas Montreal. A joint effort among the Montreal agency and sibling agencies BETC and Havas New York, the AI center is part of Havas X, a broader innovation unit focused on honing the Group’s expertise in new technologies.

The development of the innovation center will be supervised by Havas Montreal CEO Jan-Nicolas Vanderveken [pictured] and Pierre-Benoît Lemieux, vice president, customer experience, Havas. More...