Havas helia CEO Leaves to Lead Tesco Loyalty Scheme

Tash Whitmey

Tash Whitmey

November 22, 2017 - Posted at MrWeb News Online: Tash Whitmey [pictured], the CEO of Havas Worldwide's customer engagement agency Havas helia, is leaving the business to join Tesco in the newly created role of Loyalty and Membership Director, leading the supermarket giant's Customer Loyalty Marketing scheme.

Whitmey will join next year, after more than six years at Havas helia, which was formed through the merger of digital agency EHS and data intelligence agency Havas Discovery. The firm - which analyses patterns in human behaviour and combines the findings with cultural understanding to develop creative ideas - works with Tesco on its Clubcard, which now has more than 16 million members. Whitmey was previously Group MD of Havas business EHS 4D Group, and MD of Euro RSCG, having earlier served as Account Manager, Data by Design, at ICD. Commenting on her new role, Whitmey said the opportunity to work on Clubcard at Tesco was too exciting to miss, and she can't wait to get started. More...