The I-COM Award Winners were announced with great fanfare last Tuesday, April 25, at the Gala Awards Dinner, the highlight of the I-COM Global Summit 2017’s 4-day programme. The 8th edition of the world's leading Marketing Data & Measurement Strategy event, held in Porto, Portugal, from April 24 – 27, has gathered the brightest of the smart data to discuss and network under the theme of 'Data 2017: The Year of Change'.
From location-based data to Generation Z, the Summit’s attendees were engaged in highly productive sessions and debates about the state of art and future trends of marketing data industry while experiencing local culture, gastronomy and fashion.
I-COM is proud to announce this year’s winners of the Data Creativity Awards, Data Science Hackathons, Data Startup Challenge and Smart Data Awards.
I-COM Smart Data Awards
The Smart Data Awards are an indication of a company's overall ability in Marketing Data, aggregating the top scores achieved in the I-COM Data Creativity Awards and the I-COM Data Science Hackathons to reveal the winner.
I-COM Data Science Hackathons
The 3rd edition of the I-COM Data Science Hackathons had two simultaneous challenges aimed at solving real-life problems and achieving results in a 36-hour marathon, which would normally take months of work to accomplish or replicate. Intel and Unilever sponsored the 2017’s challenges.
I-COM Data Creativity Awards
The objective is to acknowledge the most creative people & companies in achieving business value and ideally, competitive advantage for their clients by leveraging value from data.
Programmatic Category Winner - MediaCom & GroupM and SAS (Denmark & USA)
Ecosystem Partners: AppNexus Programmable Bidder, Google Analytics 360, Google DoubleClick Campaign Manager, Google DoubleClick Studio, Integral Ad Science, Xaxis Turbine
Social Media Category Winner - Havas helia and ITV News (UK)
Ecosystem Partners: BuzzSumo, IBM Watson, Netbase/Datasift
Emerging Market Regions Award & Mobile Category Winner - Mindshare and Castrol (India)
Ecosystem Partner: Airtel
Overall Winner & CRM Category Winner - Havas helia and easyJet (UK)
Ecosystem Partners: SPSS (IBM), SAS
I-COM Data Startup Challenge
The 5th edition of the I-COM Data Startup Challenge showcased top Startups from around the world that leverage value from Marketing Data & Measurement as the central selling point of their product or services.