I-COM Global Summit 2017: Breakout Session - Addressing Barriers to Programmatic

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 5 main takeaways from the session.

The 5 Main Takeaways for the Breakout Session - Addressing Barriers to Programmatic are:

1. Lack of education on technical aspects

2. Lack of transparency on where the advertisers go

3. Subject matter expertise

4. IAB to define different levels of (lack of) transparency

5. Education / Subject matter expertise