I-COM Global Summit 2017: Breakout Session - Consumer Insights Driving Business Outcomes

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Consumer Insights Driving Business Outcomes are:

1. Data Preparation is crucial

2. Look what data helps one and which not

3. Put data in a context