I-COM Global Summit 2017: Breakout Session - Effective Targeting in the Consumer Pathway

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Effective Targeting in the Consumer Pathway are:

1. Building a consumer journey is an art - it combines data from multiple sources

2. Some consumer journeys can be linear... though most are not

3. Clients are really excited about the idea of consumer journey