I-COM Global Summit 2017: Breakout Session - Gen Z is Changing the Media Game

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Gen Z is Changing the Media Game are:

1. Changing the media game in terms of consumption: push/pull scenarios

2. Quick adoption of tech & innovation and tailoring to their needs 

3. Needs state-driven media consumption. On demand personal curation