I-COM Global Summit 2017: Breakout Session - Leveraging & Measuring Location Data

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Leveraging & Measuring Location Data are:

1. Education is needed in the industry to understand how Location positively affects marketing at different levels and about syncing with the right location data provider of quality location data.

2. Analytics use case creation with agencies

3. Accuracy and scale are now both possible.