Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.
The 3 Main Takeaways for the Breakout Session - Measurement & Data in the World of Walled Gardens are:
- Advertiser lobbying will move the needle
- Native auditing: i) process; ii) continuous tech alignment; iii) language alignment
- More measurement train crashes will bring the opening of gardens