I-COM Global Summit 2017: Breakout Session - Measurement & Data in the World of Walled Gardens

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Measurement & Data in the World of Walled Gardens are:

  1. Advertiser lobbying will move the needle
  2. Native auditing: i) process; ii) continuous tech alignment; iii) language alignment
  3. More measurement train crashes will bring the opening of gardens