Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.
The 3 Main Takeaways for the Breakout Session - Rise of 1st Party Data are:
1. Data Leverage will trigger unusual acquisitions
2. Publishers with PII can't enable ad-tech fast enough to meet demand
3. Agencies have opportunity as "safe harbor" data integrators