I-COM Global Summit 2017: Breakout Session - Rise of 1st Party Data

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Rise of 1st Party Data are:

1. Data Leverage will trigger unusual acquisitions

2. Publishers with PII can't enable ad-tech fast enough to meet demand

3. Agencies have opportunity as "safe harbor" data integrators