I-COM welcomes Samba TV as a New Member

I-COM is pleased to welcome Samba TV as a new Core Member.

Samba TV is the essential source for real-time television insight, built on the industry’s leading TV DMP matching first party digital and offline data with TV viewership to get a unified view of the customer journey across screens. Cross-platform media and analytics enabled by Samba provides a real-time understanding of viewership across linear TV, OTT, on-demand and digital devices to analyze its impact on consumer behavior and purchase. Samba TV helps over 400 brands bridge the gap between TV and digital to plan, execute and measure holistic marketing campaigns.