IAB Europe survey: what is driving digital video advertising adoption

Assessing the current adoption of and attitudes towards digital video advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.

Therefore, IAB Europe would like to invite brand advertisers, agencies and publishers to share their thoughts on Digital Video Advertising in this survey  – it should take no longer than 10 minutes.

The survey will close on Friday 26th August. Participants will be among the first to see the results and your input will help shape future IAB Europe work streams. Please pass on the survey link to any relevant colleagues. Your response will be treated in the strictest confidence. 

Contact: Marie-Clare – puffett@iabeurope.eu