We welcome back IAB France as one of the I-COM Geographic Representative Organizations
IAB France (Interactive Advertising Bureau) is an association created in 1998 with 3 missions : structure the digital communication market, promote its use and optimize its efficiency.
The association has 140 member companies, representing all players in the interactive communication chain (publishers, advertising agencies, agencies, advertisers, research institutes, technology providers, etc.).
IAB France is at the service of advertisers and their consulting agencies to help them integrate digital media efficiently into their global marketing strategy and propose Standards, examples of professional practices to new players integrating the digital market.
The IAB is also a network of experts at the service of other professional organizations, institutions and media who are questioning the impact of the development of this new economic situation.
IAB France is an independent entity, part of the global network of affiliates of the Interactive Advertising Bureau.