iHeartMedia Names Dr. Michele Madansky Executive Vice President Of Insights, Research And Data Analytics

Dr. Michele Madansky

Dr. Michele Madansky

New York, NY – November 2, 2017iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other media outlet, announced today that Dr. Michele Madansky [pictured] will join the company as its Executive Vice President of Insights, Research and Data Analytics, effective November 27. Madansky will report to Peter Ban, Executive Vice President of Revenue & Sales Operation.
 
In her new role, Madansky will develop and manage a variety of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research. Her responsibilities will include providing unique audience and consumer analytics across iHeartMedia’s vast array of operations, which encompass radio broadcasting, online, mobile, digital and social media, live concerts and events, television, syndication, and independent media representation.
 
“Michele has an expansive track record providing cutting edge analytics for a wide variety of today’s biggest media companies,” said Ban. “We’re thrilled she’ll be shaping our research efforts and ensuring our advertising partners are best utilizing iHeartMedia’s unparalleled reach and multiplatform assets.” More...