In A World Increasingly Dominated By Platforms, GroupM Creates Its Own

November 29, 2016 - Joe Mandese, Editor in Chief at MediaPost, writes: In what appears to be a restructuring -- or at the very least, a rebranding of -- Xaxis, GroupM this morning announced the launch of a new “platform” rolling up its ad technology, data and consumer insights capabilities into one “suite.”

Aptly branded “[m]Platform,” the new unit will be helmed by the senior management team of Xaxis, including Brian Gleason, who was named CEO of the new unit.

Gleason, who most recently served as global CEO of Xaxis, will lead an [m]Platform team that includes president-North America Phil Cowdell, who was recently named president of GroupM platform services, from North American CEO of GroupM’s MediaCom unit.

Other key members of [m]Platform’s leadership team include COO Nicolle Pangis (formerly global COO of Xaxis), Chief Strategy Officer Jack Smith (formerly CTO of GroupM Connect) and CTO Bob Hammond (formerly CTO of Xaxis). More...