In France, Publicis.Sapient Launches New Enterprise Business Transformation Offering

Maurice Lévy

Maurice Lévy

PARIS, March 16, 2017 – Publicis Groupe [Euronext Paris: FR0000130577, CAC40] today unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world. As changing consumer expectations and disruptive competitors have given rise to a digital-first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies with expertise in all areas, from management consulting and innovation incubators to dynamic creativity, technology and implementation services.

The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best-of-breed offerings, which clients from across all industries will benefit from:
• Digital Business Strategy & Innovation
• Customer Experience
• Data & Artificial Intelligence
• Marketing Modernization
• IT Modernization
• Commerce

“The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer,” said Maurice Lévy [pictured], Chairman & CEO of Publicis Groupe. “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.” More...