In France, Sidetrade acquires Artificial Intelligence start-up BrightTarget

Olivier Novasque

Olivier Novasque

Paris, France – 21 November 2016Sidetrade (Euronext: ALBFR.PA), the leading global provider of Predictive Sales-to-Cash solutions, announces the final acquisition of British start-up, BrightTarget Ltd, specialist in Artificial Intelligence solutions for B2B Sales & Marketing.
    
Glen Westlake, CEO, and Mark Sheldon, CTO, established BrightTarget in 2014 in Birmingham. Todd Burkowitz of Gartner, the world’s leading information technology research and advisory company, named BrightTarget among Europe’s top three most innovative European start-ups in the Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing 2016 study.

Olivier Novasque [pictured], CEO of Sidetrade group, states: “We’ve been hugely impressed by the power of BrightTarget’s algorithms. To have the ability to precisely identify – in more than seven out of ten cases – those customers with the greatest risk or those who hold greater business value for you carries an immense advantage for any company. We’ve discovered within BrightTarget a rich seam of Artificial Intelligence in the field of Customer Management. By bringing together our expertise, our strengths and our talents, we’re expanding our offer through our ability to create a unique platform for the Sales-to-Cash cycle. The combination of BrightTarget and Sidetrade will enable our clients to generate more upstream business opportunities while the Sidetrade Payment Intelligence Solution will offer them downstream opportunities to carry out better forecasting and greater cash generation. In making Artificial Intelligence accessible at the heart of business, our aim is to become a strategic partner for our clients and to bring them extraordinary value across the whole of their Sales-to-Cash cycle.” Download Full Press Release