In Germany, adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud

Christian Henschel

Christian Henschel

November 23, 2016 - Simon Kendall, Head of Communications at adjust.com, writes: At a summit for mobile ad network and app marketing platform leaders in Berlin, Adjust announced a lineup of 12 networks and app marketing platforms that have come together with the common purpose of fighting mobile ad fraud. This partnership has been officially undersigned by Aarki, Chartboost, ClicksMob, Criteo, crobo, Glispa, IronSource, Jampp, Remerge, Startapp, Tapjoy and Vungle.

Ad fraud is a billion-dollar issue plaguing every publisher in the mobile industry. It’s imperative for every facet of the advertising ecosystem to work together in battling fraud to be more effective and prevent fraudsters from exploiting gaps in the system.

Christian Henschel [pictured], CEO of Adjust, said: “We believe the only way to fight performance ad fraud is by creating a transparent environment for mobile ad networks and advertisers alike. Fighting ad fraud requires a continued investment into technology, and the willingness of partners to align and collaborate. This is why we’ve engaged the leading global ad networks for this alliance on a key issue affecting us all.” More...