In Germany, India and US, zeotap Raises €12M Euro Series B, Grows Beyond Telecom Data

Daniel Heer

Daniel Heer

BERLIN / BENGALURU / NEW YORK, JANUARY 17, 2017: zeotap today announced its Series B funding round of 12 million euros. The new investment reflects both zeotap’s achievements in telecom data onboarding for advertising targeting and measurement, and its potential to grow into the single platform that aggregates deterministic data across industries.

Data is increasingly the cornerstone of the mobile advertising market that accounted for more than 50% of the $200 billion in digital ad investment in 2016 (eMarketer). It determines the efficiency of any buying or selling decision in the programmatic advertising ecosystem, which represents the majority of the advertising market in the US and is growing quickly around the world. However, the paucity of large-scale, high-quality data sources to continues to beleaguer the industry.

“We are happy we could show that we set the right priorities with our privacy-centric platform-based approach. We work hard every day to make a world with data-driven decision making as simple and safe as possible, and it is a very rewarding journey,” said Daniel Heer [pictured], co-founder and CEO of zeotap. More...