I-COM is pleased to announce that Ralph Wirth [pictured], Global Head of Science & Technology at SUPERCRUNCH by GfK in Germany, is joining the I-COM Frontiers of Marketing Data Science Journal Editorial Board.
In this role, as Global Head of Science & Technology at SUPERCRUNCH by GfK, he proves that leading a big, cross-functional team of cutting-edge IT and data science experts does not necessarily require you to be a total nerd best hidden behind his computer.
While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on developed analytics solutions being understandable and providing genuine business value.
Prior to his current position, Ralph held different roles in Marketing & Data Science and innovation management and finished a PhD in the area of choice modeling. More...