In India, ABC Launches Digital Measurement backed by Nielsen’s Technology

MUMBAI – June 02, 2016 – Audit Bureau of Circulations (ABC), an independent body that providesaudited newspaper and magazine circulation, is now foraying into measurement of digital properties. This is the first such initiative to offer industry‐accredited digital measurement. The solution is being powered by Nielsen, who is providing a comprehensive end‐to‐end measurement across devices.

The service, which goes live from Q3 2016, fills an important gap for digital property owners by offering them precise audience metrics. The solution being deployed by Nielsen measures audiences consistently across PC and mobile, providing the media industry with highly accurate measurement of online text content, as well as key performance metrics such as reach, frequency and demographics.

Hormuzd Masani [pictured], Secretary General, ABC said “The outreach will be to all digital properties, going beyond ABC publisher members, and will bring about standardization and higher accountability in measuring the consumer base with the backing of industry accreditation. This will prove to be an important and path‐breaking currency for a fast evolving and dynamic industry.” Download Full Press Release