In India, comScore announces launch of MMX Multi-Platform, as well as major enhancements to Mobile Metrix

Kedar Gavane

Kedar Gavane

Bangalore, India, 20 April 2017comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender. With February 2017 data, comScore will also upgrade its enumeration source for India to the I-Cube™ universe estimates, reporting a Total Digital Population of 201 million unique visitors/viewers in India.

“As part of our continued commitment to improve data accuracy and adapt to the rapid growth of mobile in the India market, we are thrilled to announce the introduction of mobile panel data which will enable more granular insights into audiences and their content consumption across devices and platforms,” said Kedar Gavane [pictured], Vice President, India at comScore. “This marks an important step forward in advancing measurement in the industry, and we look forward to delivering even more valuable data and insights that advertisers, agencies and publishers need to develop their digital strategies and understand the competitive, multi-platform landscape.” More...