In India, Sunder Muthuraman of Gain Theory Joins I-COM India Advisory Board

I-COM is pleased to announce that Sunder Muthuraman [pictured], CSO Worldwide and CEO APAC of Gain Theory in India, is joining the I-COM India Advisory Board.

Gain Theory is a global marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities to help marketing and insight professionals make smarter, faster, predictive business decisions.

Sunder leads product strategy and development globally along with driving the business in APAC for Gain Theory.

Previous to Gain Theory, Sunder was the Global Managing Partner at Meritus Analytics, a WPP company. At Meritus, he led a team that provided analytics-driven consulting services to leading global marketers across more than 30 countries. Under his leadership, he transformed the company from a pure analytics services entity to extend into new areas of marketing analytics including Customer centric data practices and digital engagement management. 

Sunder has won numerous recognitions in the industry, notable ones include awards from MRSI (Marketing Research Society of India) for the best paper “Assessing Marketing Effectiveness” and Best of ESOMAR for 2014 for an innovative approach on creating an Integrated Marketing ROI framework for measuring Paid, Owned and Earned effects on the brand.

He is a graduate in engineering, and holds a postgraduate diploma in communications management. More...