In Spain, Alfonso Calatrava of Facebook Joins I-COM Madrid Advisory Board

Alfonso Calatrava.jpg

I-COM is pleased to announce that Alfonso Calatrava [pictured], is the Marketing Science Regional Lead of Facebook in Spain, is joining the I-COM Madrid Advisory Board.

In his current role at Facebook, Alfonso is responsible for all advertising effectiveness measurement projects developed by the company in Spain and Portugal, being strongly focused on helping the industry to improve measurement standards for digital media in the region.

With more than 12 years of experience in research and analytics, Alfonso has had the opportunity to work for some of the most renowned tech companies worldwide like Google, Twitter and now Facebook, what helps him to develop some broad and deep understanding of the whole digital ecosystem.

He is a frequent speaker in industry forums and also collaborates in different academic projects with both Universities and International Business Schools. More...