In Spain, Yon Vidaurreta Herrera of Gain Theory Joins I-COM Spain Advisory Board

Yon Vidaurreta Herrera .jpg

I-COM is pleased to announce that Yon Vidaurreta Herrera [pictured], Client Services Director of Gain Theory in Spain, is joining the I-COM Spain Advisory Board.

In his role, Yon is focused on building long term client partnerships that leverage data, analytics, technology and experience to optimize marketing investments. Yon has helped marketers across a range of leading global brands make tactical and strategic marketing decisions – from understanding digital marketing returns to evaluating path to purchase trends and resulting impact on optimal marketing channel mix.  

Prior to Gain Theory, Yon occupied consultancy based analytic roles at Ohal, working across many sectors including Finance, Telco, Retail and FMCG in EMEA, LATAM and USA.

Yon holds a MAs in economics and he is currently a Ph.D. candidate on Data Science by the Complutense University of Madrid. More...