In UK, ABC Grants Continued Certification to comScore for Online Ad Viewability

Martin Bromfield

Martin Bromfield

Recognised for Continued Commitment to Quality and Transparent Measurement Solutions in the UK Digital Advertising Market

LONDON, Jan. 24, 2017 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its desktop display viewability measurement in validated Campaign Essentials:tm: (vCE:registered:). The ABC Viewability certificate helps the industry to better understand viewability products and compare their capabilities. This enables agencies and advertisers to make more informed purchasing decisions.

"As one of the first viewability solutions certified by ABC, we are pleased to be recognised once again for our continued commitment to deliver measurement solutions that help build greater confidence in the market," said Martin Bromfield [pictured], VP Advertising at comScore. "Trust and transparency in measurement are critical for the entire ecosystem and this certificate highlights our commitment to help advertisers to make sure ads had a chance to make a real impact." More...