In UK, Dunnhumby and Twitter Partner to Measure Marketing Effectiveness

Karyn Mukerjee

Karyn Mukerjee

8 May 2017 - LONDON, UKdunnhumby and Twitter are today announcing a partnership to help FMCG brands in the UK quantify how their investment in Twitter’s targeted advertising impacts on sales.

This builds on dunnhumby’s digital media measurement capability across a range of channels and represents another huge step-forward in advancing marketing measurement techniques.

"This fantastic partnership with dunnhumby allows our advertisers a much greater understanding of the fantastic reach, influence, and of course actions, that result from working with Twitter. Clients are rightly demanding greater clarity around their spend and I'm proud that at Twitter we're leading the industry on a number of fronts." Dara Nsar, Managing Director, Twitter UK

"We’re delighted to be partnering with Twitter to expand our Sales Impact solution. Brands need this kind of insight to optimise ad spend and to understand what works best for customers.  We look forward to working with brands to really understand the impact of their Twitter campaigns" Karyn Mukerjee [pictured], Director Data innovation & Partnerships, dunnhumby. More...