In UK, Yieldify Raises $6 Million in New Funding Round

Jay Radia

Jay Radia

John Giuliani, Conversant CEO and new investor, assumes Chairman role, while New Look founder Tom Singh and Binomial Ventures contribute to round
 
MAY 3, 2017, LONDONYieldify, “the marketing experience company”, today announced that it has raised $6 million in its second funding round, which was led by Binomial Ventures. It included participation by John Giuliani, CEO of digital marketing leader Conversant, who also joins the Yieldify board as Chairman, and Tom Singh, founder of fashion chain New Look. Yieldify’s existing investors also include GV (formerly Google Ventures), SoftBank Capital, Hoxton Ventures and Data Point Capital.

The launch of the platform, coupled with today’s investment, allows Yieldify to continue to significantly scale in the expanding e-commerce market, serving some of the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie. Yieldify has achieved a 170% CAGR since its inception.

Jay Radia [pictured], Chief Executive Officer and Co-Founder of Yieldify, said “Today’s investment is a fantastic endorsement of our vision from some of the most respected voices in the industry. Yieldify is on a mission to define the future of marketing and this funding will secure our ability to execute on that at speed and at scale. We’re delighted to welcome John on board as our Chairman and excited to see what we can achieve with his guidance.” More...