In US, Acxiom and Verve Enter into Advanced Partnership

Anne Doherty

Anne Doherty

Partnership unites leaders in location-powered mobile and offline data accuracy to provide greater precision and insight in mobile activation

LITTLE ROCK, Ark., Jan. 17, 2017 /PRNewswire/ — Acxiom® (Nasdaq:  ACXM), the data foundation for the world’s best marketers, today announced it has entered into a strategic partnership with Verve™, the industry leader in location-powered mobile marketing. This partnership unites leaders in mobile advertising and offline data accuracy to allow agencies and marketers to reach consumers with greater precision, insight, and location-informed relevance across mobile devices.

“We are pleased to deepen our relationship with Verve, an organization that shares our approach to maintaining the highest levels of data precision and accuracy,” said Anne Doherty [pictured], senior vice president of sales, Acxiom’s Audience Solutions division. “This partnership underscores our commitment to provide our clients with an ever-expanding network of partners through which they can activate first- and third-party data and extrapolate powerful insights. By leveraging two best-in-class partners, Acxiom and Verve clients will be able to build more robust mobile strategies that delight consumers and drive business outcomes.” More...