In US, Adobe Systems acquires TubeMogul

US, 10 November, 2016 - TubeMogul has entered into a definitive agreement to be acquired by Adobe Systems

This will be the industry’s first independent end-to-end video advertising platform. Current TubeMogul clients can envision a future where first-party data and measurement from Audience Manager and Adobe Analytics is available directly in TubeMogul’s platform — a combined data and buying dynamo that spans TV and digital formats. 

"We believe this is a great move for our shareholders, team and — especially — our clients. Adobe and TubeMogul will provide a unified advertising and data management solution that enables brands to precisely identify the right segments and plan, execute and measure paid media across any device” said Brett Wilson, [pictured] Chief Executive Officer of TubeMogul. More…