Association of National Advertisers Issues Call to Members to Demand Quality Certification from Publishing Partners
ARLINGTON HEIGHTS, Ill. (March 2, 2017) — The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
The Association of National Advertisers is backing AAM Quality Certification for publishers.
“Last year the ANA asked what AAM could do to help minimize digital advertising fraud,” explained ANA CEO Bob Liodice. “As we worked toward a solution, we realized that while reliable technology and measurement are critical, there is no substitute for independent third party verification. AAM has given us a long-term solution to minimize digital advertising fraud. So today the ANA is calling for marketers to demand AAM Quality Certification of publishers.”
“This new certification program benefits all sides of the industry,” said Ted Boyd [pictured], CEO of Brandworks International and AAM chairman. “AAM Quality Certification will drive revenue for premium publishers and increase assurance for advertisers. This is a win for the good guys in the industry.” More...