In US, comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Cross-Platform Measurement

Dan Hess

Dan Hess

Top YouTube Partners Get Credit for 3x Boost in Audiences and 4-5x Boost in Viewing Time, Helping Them Monetize Distributed Content Across Channels

RESTON, VA, February 23, 2017comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of comScore measurement solutions now better captures that mobile consumption, enabling content owners that participate in the YouTube Partner Program to improve monetization for their cross-platform audiences across distribution channels.

“The ability to better measure YouTube mobile video consumption through comScore services is a big step forward for cross-platform video measurement,” said Dan Hess [pictured], executive vice president of products at comScore. “Content producers can now demonstrate the scale and value of the tens of millions of viewers they’re reaching on desktop and mobile on an unduplicated basis across YouTube and their Owned & Operated properties helping these YouTube Partners to better monetize these large audiences.” More..