In US, comScore Introduces Breakthrough Service to Measure Consumer Interaction with Technology and Media Across the Connected Home

Dan Hess

Dan Hess

comScore Connected Home Based on Total Home Panel, Which Now Spans 12,500+ U.S. Households

RESTON, VA, March 9, 2017comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer behavior across home network-connected devices. Connected Home delivers insight into usage of products including computers, mobile phones, tablets, streaming sticks, smart TVs, Internet of Things (IoT) devices and more.

“There are more screens and other connected devices in homes than ever before, yet there have been major gaps in understanding how consumers interact with this technology,” said Dan Hess [pictured], executive vice president of products at comScore. “Whether our clients seek to understand new dynamics of media consumption such as over-the-top delivery, gaming and other entertainment options, or IoT adoption, this new service is a major step forward in enabling removing these blind spots.” More...