In US, comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

Dan Hess

Dan Hess

Building on comScore’s Recent MRC Accreditation for SIVT Filtration, This New Accreditation Provides Buyers Increased Confidence in Cross-Platform Campaign Planning

RESTON, VA, February 15, 2017comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®). This builds on comScore’s recent MRC accreditation of the company’s Sophisticated Invalid Traffic (SIVT) detection capabilities across both desktop and mobile web to provide media buyers greater assurance that their desktop and mobile ads have the opportunity to be seen by a real person.

“We’re working hard to help our clients and the industry bridge the gaps that divide devices and platforms. Cross-platform ad verification – including mobile viewability – helps close one such gap,” said Dan Hess [pictured], executive vice president of products at comScore. “We’re pleased that the MRC has accredited our mobile viewability metrics, which complements our recent accreditation for our SIVT detection and filtration practices. These accreditations underscore our commitment to providing buyers with accurate, cross-platform-comparable measures for digital and TV campaigns.” More...