In US, Crayon raises $3.35M to help marketers track competitors in real time

US, Nov. 10, 2016 - Crayon has raised a $3.35 million seed round to accelerate growth as it seeks to help every marketer on planet earth track, understand and take action on everything happening outside the company's four walls.

Crayon tracks 117 million web pages across 7.4 million domains spanning 2.3 million companies, and uses a variety of machine learning techniques to produce insights that are actionable in sales and marketing. Users have access to an all-in-one dashboard covering over 100 categories, including pricing changes, messaging and positioning changes, new product launches, and online reviews.

Crayon's founders, Jonah Lopin and John Osborne, are best known for their prior work at HubSpot and AbMob. Jonah was the 6th employee at HubSpot and served as VP Customer Success until 2012, and John was part of the early AdMob product team, which was acquired by Google for $750M.

Crayon believes many teams have a shocking lack of data about what is happening in their market, with competitors, customers and partners. This poor external visibility is in stark contrast to the rich, nuanced data most executives enjoy about their own organizations, often leveraging popular products like Salesforce.com and HubSpot, which transformed the way organizations managed lead flow and campaign performance. More...