NEW YORK, NY--(Marketwired - Apr 13, 2017) - Datorama, a leading global marketing intelligence company, today announced its all-new, advanced connector created for Salesforce (NYSE: CRM) reports. As a marketing technology (MarTech) provider dedicated to helping marketers connect all of their data for smarter insights, Datorama has made it possible for non-technical B2B professionals to mash their Salesforce data with all of their marketing source systems that help understand the customer journey. These systems include investment and performance intelligence from advertising, marketing and web analytics platforms.
In a recent Datorama survey, the company discovered that its customers are connecting 70 data streams on average in their first year using the Marketing Integration Engine. Data sources include information from programmatic, social, search, web analytics, email and CRM systems. In support of this finding, Datorama, a 2016 Gartner Cool Vendor, focuses its attention on solving challenges associated with marketing data integration.
This unified approach to data and analytics enables marketers to make smarter decisions about performance and investment opportunities across the customer journey, through different markets and across the organization from the CMO down.
"In today's complex marketing environment, we're dedicated to empowering the modern marketer with innovations that move their marketing efforts forward and bring value to the company's bottom line," said Leah Pope [pictured], CMO, Datorama. "By building this new, advanced connector we've enabled marketers to leverage their unique Salesforce data to drive marketing and sales alignment, improve ROI, and establish a more intimate relationship with their customers so they can better market to their respective audiences." More...