In US, Foursquare Adopts Drawbridge Connected Consumer Graph for Cross-Device Identity

US, November 4, 2016 - Drawbridge, the leading anonymized digital identity company, announced that Foursquare, a technology company that enriches consumer experiences and informs business decisions through location intelligence, has chosen Drawbridge as its cross-device identity provider of record. The decision comes after a test on both precision and scale using Foursquare’s own proprietary deterministic data to validate Drawbridge’s Connected Consumer Graph®.

“Our work with Foursquare is a phenomenal example of how an independent, scaled identity solution can be customized for all types of brands and enterprises for specific applications, versus a cookie-cutter solution with limited uses,” said Drawbridge COO Winston Crawford [pictured]. “Having a global technology company like Foursquare adopt our identity graph is incredible validation of our mission of become the universal currency for digital identity.” More...