In US, GroupM Announces [m]PLATFORM: The Most Powerful Collection of Data, Technology and Expertise for Audience Addressability Across All Media

Brian Gleason

Brian Gleason

New York, November 29, 2016 - GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis.  [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.  

Brian Gleason [pictured], most recently Global CEO of Xaxis, is named CEO of [m]PLATFORM, a products and service organization within GroupM. He will lead the continuous development of market-leading technology to ingest any data important to identifying a client’s audiences and applications that efficiently engage them on any platform. For clients, [m]PLATFORM delivers objective insights and the power of choice across data, technologies and key performance indicators in their GroupM agency’s scope of work. More...