In US, Jason Carmel Appointed POSSIBLE Global Chief Data Officer

JULY 26, 2016 - Posted at POSSIBLE News and Events: POSSIBLE veteran and data guru Jason Carmel [pictured] has been promoted to chief data officer, a brand new C-level role created to enhance our commitment to data-inspired creativity.

Effective immediately, Carmel receives the promotion after nearly a decade as the agency’s global SVP, marketing sciences. He originally joined the agency when it was known as ZAAZ as a senior optimization manager and has continually evolved the agency’s marketing sciences discipline ever since.

"Data is only useful if it gives our work insight into human behavior and emotion,”commented Carmel. “I'm excited to continue building out our data-focused practices with an emphasis on the people that each data point represents." More...