I-COM is pleased to announce that Joe Ayyoub [pictured], Independent Consultant in US, is joining the I-COM Attribution Board.
Most recently, Joe was the general manager of attribution, privacy and ad tech solutions at Ensighten, the leading global omni-channel data and tag management provider.
Joe brings over a decade of digital media experience on both the supply and demand sides of advertising to his current role. Prior to Ensighten, Joe served as senior vice president of business development and operations at mobile advertising management platform LiquidM. Before that, he was vice president of business operations at mobile marketing and advertising Velti. Joe also built and led the global services team at OpenX.
In his current role as an independent consultant working with leading ad tech and martech companies, Joe guides go-to-market strategies, voice of customer and market, influencing product design and roadmaps helping customers to more rapidly deliver great ROI on advertising spend (attribution).
Joe holds a Bachelors degree in Electrical Engineering from Jordan University of Science and Technology and an MBA in Finance and eBusiness from Golden Gate University. More...