In US, Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization

Rex Briggs

Rex Briggs

NEW YORK, NY, March 09, 2017 /24-7PressRelease/ -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has raised $4 million in venture capital from Zetta Venture Partners. 

Marketing Evolution is the first and only company to put together attribution and real-time optimization to allow in-flight creative rotation, targeting, and media mix changes down to the person-level for both online and offline media. Marketing Evolution's software looks at a consumer across devices and puts together a complete understanding of what motivates them to buy.

According to founder and CEO Rex Briggs [pictured], "Marketing Evolution is leading a new category of marketing analytics powered by massive amounts of data and AI. We predict future sales and match individual messages to individual consumers based on their behavior, media patterns, location, current weather conditions and many other factors. We are replacing the old approaches of mix models, brand tracking and attribution with something much better." More...