In US, PlaceIQ Introduces LandMark, a Groundbreaking Offering that Delivers Access to the Highest Quality Location Data, for Insights that Fuel Limitless Business Decisions

Duncan McCall

Duncan McCall

NEW YORK CITY – Dec. 7, 2016 – PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced the introduction of LandMark, its first data-as-a-service capability. The first data offering of its kind, LandMark offers seamless access to PlaceIQ’s vast set of accurate, curated audience, behavior and visitation data – built on an understanding of billions of location-enabled daily device movements – via any data tool of choice: direct integration, third-party Business Intelligence (BI) tools, PlaceIQ’s own BI interface or standalone files.

“LandMark is made possible by our legacy of perfecting how location data is understood,” said Duncan McCall [pictured], CEO and co-founder of PlaceIQ. “For more than six years, PlaceIQ has dedicated itself to refining the basic building blocks of location insights, such as movement, mapping and measurement. Through our work with leading brands across many verticals, it has become evident that they now view location as mission critical, and desire to use it to accelerate their business success. LandMark is a giant step forward for PlaceIQ because it grants these entities access to movement-derived insights, built from the industry’s premier location dataset. The larger significance of this milestone is showing how location data can act as a horizontal business enabler, to solve for nearly any business challenge from competitive intelligence to sales forecasting to retail site selection.” More...